I had to give a presentation to a very important group of people today and found some of the following light hearted analogies very useful in helping non-marketers understand some of the work that I do in marketing.
I hope you enoy these as much as my audience did today ...
1. You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" That's Direct Marketing
2. You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: "He's very rich. Marry him." That's Advertising
3. You see a gorgeous girl at a party. You go up toher and get her telephone number. The next day, you call and say: "Hi, I'm very rich. Marry me." That's Telemarketing
4. You're at a party and see a gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door (of the car) for her, pick up her bag after she drops it, offer her ride and then say: "By the way, I'm rich. Will you marry me?" That's Public Relations
5. You're at a party and see a gorgeous girl. She walks up to you and says: "You are very rich! Can you marry me?" That's Brand Recognition
6. You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" She gives you a nice hard slap on your face. That's Customer Feedback
7. You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" And she introduces you to her husband. That's demand and supply gap
8. You see a gorgeous girl at a party. You go up to her and before you say anything, another person comes and tell her: "I'm rich. Will you marry me?" and she goes with him. That's losing market share
9. You see a gorgeous girl at a party. You go up to her and before you say: "I'm rich, Marry me!" your wife arrives. That's barriers to enter new markets
5 comments:
i'm reading this with my friends in South Africa....Mike says No.9 can be restricted trading:) He asked what about hostile takeovers and Ling says management buyout? we had a good laugh. tks!
Excellent!
I like Brand Recognition, Customer Feedback, Demand and Supply Gap, Barriers to Entry.
That was great!
You see a gorgeous girl at a party. You go up to her and say, "I am very rich. Marry me!" She looks at you pitifully and says, "I'm gay." That's Crossed-Channel Marketing
oh man! I can't stop laughing cuz the punchlines keep coming!brillant!
You see a gorgeous girl at a party. You go up to her and say, "I am very rich. Marry me! My brother is also very rich. Would you like your sister to marry him?" That's Cross-Selling?
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